Knowledge of ‘Know - how?’ (Theory) and ‘Do How?’ (Practice) are essential for
successful management. Prior to Management Innovation Gurus like F.W. Taylor, Eltonmayo
Fredrick Herzberg and Abraham.H.Maslow and Peter.F.Drucker and two thousand years
ago the great Tamil saint and poet Thiruvalluvar analysed the same.
Etymology of kural is applicable to all fields or activities. It is a wonder how it was
possible for him to frame this kural which can be defined to all aspects of human endeavour.
It is highly amazing how Valluvar was able to visualise management in early period of human
English being the lingus—franca of the world, Valluvar’s universalized and immortalized
thoughts should be taken to this modern world. Therefore, we want to give indite to our
This is a small step towards Thirukkural, but it is endless.
Impetus to this action is my beloved teacher Ambujam,D/o Raghavachariar and the
inspiration is from my Parents Arumuga pathar and Thaiyalnayaki.
There are many books on the various functions of the management regarding what to
do, how to do and their necessity with their experience and from the learning of other
In a competitive economy, role of management managers strive to play for better quality
and performance. Demand for professional managers is increasing. Management is an
organ. It is described and defined only thro’ the functions. The business enterprise existence
is justified by its economic performances.
Management's success lies in producing better goods and services to the customer,
with a price competitive, as customer willing to pay.
Organisation is classified into two:
Various Activities functions are performed by different departments but related to one
another, to benefit the customer and supplier.
Customer — is sovereign and paymaster. Without a customer, no company exists. Best
product and service with updated technology for customer satisfaction and their retained
are the a sine-qua-non of marketing and it’s success.
Marketing identifies the customers, their needs and communicates them to the
organisation. Market research, advertising and sales promotions are other functions which
helps to communicate with customers regarding products’ superiority and services. It helps
in designing of the products, planning and standardization methods and practice.
For the equipment, Design and Engineering are done based on the specification or to
the customers’ requirement - Estimating and quoting for Tailor made equipments and projects
are to be done by the Engineering Department.
Engineering Department through it’s materials management division is also responsible
for the materials procurement to the specification, maintaining minimum/optimum inventory
of raw materials and consumables for ensuring their continuous supply that also ensures
Production is the manufacturing function to the specifications and drawings with
minimum rejections - attaining the target in required time to meet the market and customer
need - Developing new methods - Improving productions.
Maintenance - Repairs and maintenance of plant and machinery.
Quality Control - Inspection, Testing, recording and certification for despatch.
stores - To Store raw materials and consumables.
Functions for raising capitals/loans, collecting receivables
from customers and paying to creditors (suppliers), salary
wages, other income and expense accounts maintaining
and including Taxes and Duties.
and Development - Recruitments, training, motivating, human relation
Developments and ensure Implementing Company Policies
and Welfare of the people working.
Valluvar’s vision and guidance will definitely provide way for better management.
It is greatness to Tamil
Itis greatness to Tamilians
lt is greatness to Valluvar
It is greatness to his teacher Agathiyar, the Father of Tamil language.
We have to note that how the kural is applicable to all fields - how can a sage became
an expert in all fields — how long he might have taken to write and complete this exercise
while all other sages/siddhas had concentrated on salvation to attain the feet of God and
guided the people to follow the necessary requirements of life like medicine, practice of
medicine, astronomy, mantras etc.
All the scholars in the world concentrated their attention to describe the nature and their
culture by way of stories, poems and dramas, after studying voluminous books, we shall
come to know what it teaches to the world. Even Geetha preached by Lord Krishna does
not cover the subjects what Valluvar handled. Inspite of many management Books, this book
tries to biend Valluvar’s ideas with the knowledge and experience of the related functions of the
In a true sense, Valluvar is Father of the Business Management. Technology
developments are from 18" century on wards only. It is a wonder how a sage, who was not
a manager of any organisation can predict two thousand years before for the requirement of
these days, those days and future days. Kural is the only oldest encylopedia in ‘Management
Science’ — No doubt.
I pray and request one and all, try to refer as "What Valluvar Says" for reference of
I extend my gratitude to Dr.R.N.Shanmugasundaram Ex.Principal Scientist Indian
Council of Agriculture, Goa, Mr.Mayan Spiritual Writer, Coimbatore,
Mr.M.Venkatasubramanian former Dy.Director of Small Industries Service Institute and Late
Dr.Jlankannan former Director of Economics and Statistics and to my Daughter
M.Rajarajeshwari Lecturer Govt. Arts College, Kumbakonam and Sai Lakshmi, Hindi Teacher
who did corrections for this book.
I also extend my gratitude to M/s. Nadar Press and Staffs, Kumbakonam for the
encouragement and help.
It is indeed a matter of great pleasure and pride that Agathian Adimai Jayankondaan
alias A.Mahalingam of our colony in Kattupakkam, Chennai - 56, has taken upon himself the
noble and exhilarating task of writing a book on Management Science based on the
Thirukkural, composed over 2000 years ago by our adoring poet, Saint Thiruvalluvar. Our
present and recent past management experts consider Peter Drucker as the father of
Management Science. But the undisputed fact that remains is that ‘Kural’ had long before
been evolved amongst others, as principles and practice of management. This has been
amply brought out by this ‘Valluvar’s Management Science’ to a very great extent by
Jayankondaan aliasA. Mahalingam with his forty years of experience involving himself in
various disciplines of management like Production, Project, Marketing, Training, Stress as
well as objective Managements over which he had gained considerable expertise; besides
his flair for ‘Kural’ enabled him to deeply study this and in depth to which he went to cull-out
Kural Pearls pertaining to the application of management in the day-to-day affairs.
The resultant endeavour is this Treatise on ‘Valluvar’s Management Science’. This
brings to my mind a book brought out by me (while working at Ahmedabad) in which I wrote
about ‘Technomanagerial aspects of starting and running small scale industries.’
Every one knows that Thiruvalluvar composed 1330 Kurals comprising (Simsgitiured)
Arathuppaal, Porutppaal and , through which he left for us and posterity a celluloid poem
of 1330 versus which are considered as the ‘Fifth Vedam’. The fact that ‘Kural’ has been
translated into nearly 50 languages in the world bears testimony to its application and
guidance for the mankind - for people in all walks of life.
The greatness of kural is also furthur amplified by any ancient poet who figuratively stated
that Valluvar had drilled a grain of mustard into which he had inserted the 1330 Kurals.
The Jayankondaan swam in the ocean of kural containing management pearls and
constructed stanchions and the result is the book on ‘Valluvar’s Management Science’.
I deem it a great privilage and pleasure to write a Foreward for the book.
It will be of interest to point out that an industrial activity consists of four categories of
activities - manufacturing, job work, servicing and repairing, and processing. All these had
been envisaged and blended by Thiruvalluvar when even their nomenclature was unknown
in those olden days, as is known now-a-days. For carrying out industrial activities (or for
matter any other activities like business, sales, etc.) Four factors viz, land, labour, captial
and organisation - are essential. How all these are brought into for utilization had been
clearly pronouneed by Valluvar in the Kurals.
All these have been very clearly and cogently interpreted and expressed by
Jayankondathan whole analysing topics like, production, design, research and development,
inspection and Quality control, marketing and its ups and downs, how to overcome them;
He also interpretted and written about Personnel and labour management, including
selection of personnel, placement, their attitudes towards superiors, managers, responsibility
development, effective communication, conflict management, ways and means for
overcoming barriers in problem solving, communications, determination to achieve the
targeted objectives, wages, modus - operandi by which to capture and retain markets,
individual career management, efforts to be made for over coming setbacks etc.
This treatise if perhaps the first and only attempt made so far for writting a book on
management principles based on kural. It is an excellent exposition and a jewel in the field
of composite management. I am of the opinion that it can be prescribed as a text book for
engineering and management students.
I also understand that this book is going to be presented in the ensuing "World
classical Tamil Conference’ being organised at Coimbatore during June, this year. I wish
and hope more laurels would be brought out to this author and which would enable him to
more similar publications in the years to come.
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