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Endemic to the valley, the instantly recognisable ari embroidery is the very picture of all that is Kashmiri - colourful, natural, and alluring, as well as exhibiting unmatchable precision of workmanship. Zoom in on the elegant tendrils and the imitations of local flowers hanging from them, and imagine the degree of skill and labour that must have gone into producing that inimitable finish. The rich wine red of the foundation is set off by the signature shimmer of pure homegrown silk, which has been sourced from the harsh climes of the higher altitudes where this kaftan has been handpicked from.