Subscribe for Newsletters and Discounts
Be the first to receive our thoughtfully written
religious articles and product discounts.
Your interests (Optional)
This will help us make recommendations and send discounts and sale information at times.
By registering, you may receive account related information, our email newsletters and product updates, no more than twice a month. Please read our Privacy Policy for details.
.
By subscribing, you will receive our email newsletters and product updates, no more than twice a month. All emails will be sent by Exotic India using the email address info@exoticindia.com.

Please read our Privacy Policy for details.
|6
Your Cart (0)
Share our website with your friends.
Email this page to a friend
Books > Performing Arts > Cinema > Grand Brand Rajini (Brand Management the Rajinikanth Way)
Displaying 931 of 1281         Previous  |  NextSubscribe to our newsletter and discounts
Grand Brand Rajini (Brand Management the Rajinikanth Way)
Grand Brand Rajini (Brand Management the Rajinikanth Way)
Description
About the Author

P. C. Balasubramanian and Ram N. Ramakrishnan are chartered accountants who laboriously established their respective careers outside the finance and accounting profession. They both perform business and management advisory services.

P. C. Balasubramanian is one of the founder directors of Matrix Business Services India. He is passionate about enterprise and institution-building. He is also an ardent admirer of Rajinikanth and one of the authors of the bestselling Rajini's Punchtantra: Business and Life Management the Rajinikanth Way.

Ram N. Ramakrishnan has worked in management consultancy for two decades. After a stint with a well- known corporate house in Mumbai, Ram set up his own consulting service and currently performs management advisory in the Arabian Gulf.

Introduction

A successful brand is all about what it does, not what it says or shows. It delivers consistently positive experiences to its admirers, which come from keeping its promises to them and earning their trust-that it will do its very best, at every point of contact, to deliver what is expected. Like any person, a brand has a physical 'body: Also, like a person, a brand has a name, a personality, character and a reputation. Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance. You can view it as dependable or undependable; principled or opportunistic; caring or capricious....

People have character ... so do brands. A person's character flows from his or her integrity: the ability to deliver under pressure, the willingness to do what is right rather than what is expedient. You judge a person's character by his/her past performance and the way he/she thinks and acts in both good times and especially bad. The same is true of brands.

Here's to the crazy ones. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. While some may see them as crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

That, to us, sums up our Grand Brand Rajini. 'Rajini' signifies a huge, respected, admired, adored, reviewed, tested, loved and even worshipped concept- it is consumed and cherished by consumers of all age groups, genders, communities and religions. Brand Rajini is, in its essence, a unique story. It is about the reaching down and pulling out of an authentic entity. To many, Brand Rajini may appear a facade: but to most, it has the power to create an almost visual connect, instantly communicating to the world the idea of a brand that delivers.

Rajinikanth the actor has outgrown his identity as a successful and talented artist: he is a superstar, a superhero, a respectable human being, a role model, or simply a "Thalaivar' ('chief') to Indians across the globe, cutting across geographical barriers. According to Internet sources, there are over 150,000 fan clubs of Rajinikanth, not counting the Rajini websites-one of which works only when you are not connected to the Internet! The inventiveness of Brand Rajini inspires innovation in the minds of its followers too.

There is no counting the hours that admirers spend recalling their Rajinikanth rendezvous. Common sense and intuition tells us: this is Grand Brand Rajini. For any brand to succeed, it is vital that it delight and captivate its customers. That is possible only when it finds a place in both the mind and heart of customers. Brand Rajini indeed lives in the heart, mind and souls of its hard core fans, admirers and followers.

Did Shivaji Rao Gaikwad, the actor Rajinikanth, the superstar and cultural icon, build a brand called Rajini? Was it consciously launched? How is it still enduring?

Is it merely a result of the fact that it originated in the entertainment industry? We explore these questions, and more, to find interesting parallels in the industry, cutting across borders, culture and habits, concordant with brand successes and failures that have made the branded world today.

Change, as they say, is the only constant in this world.

And Rajini has gone from lungi-clad, beedi-smoking villain to sophisticated digital robot with amazing grace- to create the world of Brand Rajini. We traverse the journey of how this brand was launched, what made it successful initially, what went into the thinking process to make it sustainable, how it tapped into the emotions of people and, finally, how it acquired cult status-giving us the conviction to conclude that Rajini is indeed one of the greatest brands to emerge out of India.

Contents

Introduction 4
1.Establishing Brand Rajini5
2.The Launch14
3.The Rajini Resonance: An Emerging Brand46
4.Brand Rajini: The Making of a Power Brand65
5.Brand Rajini: A Super Brand and an Icon88
6.Rajini the Cult Brand114
7.Brand Rajini Tomorrow134
Acknowledgement141
Bibliography145

Grand Brand Rajini (Brand Management the Rajinikanth Way)

Item Code:
NAE979
Cover:
Paperback
Edition:
2012
ISBN:
9788129120595
Language:
English
Size:
8.0 inch X 5.0 inch
Pages:
154
Other Details:
Weight of the Book: 130 gms
Price:
$12.50   Shipping Free
Add to Wishlist
Send as e-card
Send as free online greeting card
Grand Brand Rajini (Brand Management the Rajinikanth Way)

Verify the characters on the left

From:
Edit     
You will be informed as and when your card is viewed. Please note that your card will be active in the system for 30 days.

Viewed 2441 times since 22nd Oct, 2013
About the Author

P. C. Balasubramanian and Ram N. Ramakrishnan are chartered accountants who laboriously established their respective careers outside the finance and accounting profession. They both perform business and management advisory services.

P. C. Balasubramanian is one of the founder directors of Matrix Business Services India. He is passionate about enterprise and institution-building. He is also an ardent admirer of Rajinikanth and one of the authors of the bestselling Rajini's Punchtantra: Business and Life Management the Rajinikanth Way.

Ram N. Ramakrishnan has worked in management consultancy for two decades. After a stint with a well- known corporate house in Mumbai, Ram set up his own consulting service and currently performs management advisory in the Arabian Gulf.

Introduction

A successful brand is all about what it does, not what it says or shows. It delivers consistently positive experiences to its admirers, which come from keeping its promises to them and earning their trust-that it will do its very best, at every point of contact, to deliver what is expected. Like any person, a brand has a physical 'body: Also, like a person, a brand has a name, a personality, character and a reputation. Like a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance. You can view it as dependable or undependable; principled or opportunistic; caring or capricious....

People have character ... so do brands. A person's character flows from his or her integrity: the ability to deliver under pressure, the willingness to do what is right rather than what is expedient. You judge a person's character by his/her past performance and the way he/she thinks and acts in both good times and especially bad. The same is true of brands.

Here's to the crazy ones. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. While some may see them as crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

That, to us, sums up our Grand Brand Rajini. 'Rajini' signifies a huge, respected, admired, adored, reviewed, tested, loved and even worshipped concept- it is consumed and cherished by consumers of all age groups, genders, communities and religions. Brand Rajini is, in its essence, a unique story. It is about the reaching down and pulling out of an authentic entity. To many, Brand Rajini may appear a facade: but to most, it has the power to create an almost visual connect, instantly communicating to the world the idea of a brand that delivers.

Rajinikanth the actor has outgrown his identity as a successful and talented artist: he is a superstar, a superhero, a respectable human being, a role model, or simply a "Thalaivar' ('chief') to Indians across the globe, cutting across geographical barriers. According to Internet sources, there are over 150,000 fan clubs of Rajinikanth, not counting the Rajini websites-one of which works only when you are not connected to the Internet! The inventiveness of Brand Rajini inspires innovation in the minds of its followers too.

There is no counting the hours that admirers spend recalling their Rajinikanth rendezvous. Common sense and intuition tells us: this is Grand Brand Rajini. For any brand to succeed, it is vital that it delight and captivate its customers. That is possible only when it finds a place in both the mind and heart of customers. Brand Rajini indeed lives in the heart, mind and souls of its hard core fans, admirers and followers.

Did Shivaji Rao Gaikwad, the actor Rajinikanth, the superstar and cultural icon, build a brand called Rajini? Was it consciously launched? How is it still enduring?

Is it merely a result of the fact that it originated in the entertainment industry? We explore these questions, and more, to find interesting parallels in the industry, cutting across borders, culture and habits, concordant with brand successes and failures that have made the branded world today.

Change, as they say, is the only constant in this world.

And Rajini has gone from lungi-clad, beedi-smoking villain to sophisticated digital robot with amazing grace- to create the world of Brand Rajini. We traverse the journey of how this brand was launched, what made it successful initially, what went into the thinking process to make it sustainable, how it tapped into the emotions of people and, finally, how it acquired cult status-giving us the conviction to conclude that Rajini is indeed one of the greatest brands to emerge out of India.

Contents

Introduction 4
1.Establishing Brand Rajini5
2.The Launch14
3.The Rajini Resonance: An Emerging Brand46
4.Brand Rajini: The Making of a Power Brand65
5.Brand Rajini: A Super Brand and an Icon88
6.Rajini the Cult Brand114
7.Brand Rajini Tomorrow134
Acknowledgement141
Bibliography145
Post a Comment
 
Post Review
Post a Query
For privacy concerns, please view our Privacy Policy

Based on your browsing history

Loading... Please wait

Related Items

The Name is Rajinikanth
Item Code: IDK395
$36.50
Add to Cart
Buy Now
Rajinikanth (The Definitive Biography)
by Naman Ramachandran
Hardcover (Edition: 2012)
Penguin Viking
Item Code: NAD886
$40.00
Add to Cart
Buy Now

Testimonials

Thank you for this wonderful New Year sale!
Michael, USA
Many Thanks for all Your superb quality Artworks at unbeatable prices. We have been recommending EI to friends & family for over 5 yrs & will continue to do so fervently. Cheers
Dara, Canada
Thank you for your wonderful selection of books and art work. I am a regular customer and always appreciate the excellent items you offer and your great service.
Lars, USA
Colis bien reçu, emballage excellent et statue conforme aux attentes. Du bon travail, je reviendrai sur votre site !
Alain, France
GREAT SITE. SANSKRIT AND HINDI LINGUISTICS IS MY PASSION. AND I THANK YOU FOR THIS SITE.
Madhu, USA
I love your site and although today is my first order, I have been seeing your site for the past several years. Thank you for providing such great art and books to people around the World who can't make it to India as often as we would like.
Rupesh
Heramba Ganapati arrived safely today and was shipped promptly. Another fantastic find from Exotic India with perfect customer service. Thank you. Jai Ganesha Deva
Marc, UK
I ordered Padmapani Statue. I have received my statue. The delivering process was very fast and the statue looks so beautiful. Thank you exoticindia, Mr. Vipin (customer care). I am very satisfied.
Hartono, Indonesia
Very easy to buy, great site! Thanks
Ilda, Brazil
Our Nandi sculpture arrived today and it surpasses all expectations - it is wonderful. We are not only pleasantly surprised by the speed of international delivery but also are extremely grateful for the care of your packaging. Our sculpture needed to travel to an off-lying island of New Zealand but it arrived safely because of how well it had been packaged. Based upon my experience of all aspects of your service, I have no hesitation in recommending Exotic India.
BWM, NZ
TRUSTe
Language:
Currency:
All rights reserved. Copyright 2018 © Exotic India