125 years ago, Ardeshir Godrej, a young man of 29 years, set up a small factory in Lalbaug in Bombay to make locks - the first of its kind in India. This was the humble origin, of what today has become a trusted household name 'Godrej'. The story of the Godrej family is a tale of courage, innovation and entrepreneurship.
Ardeshir Burjorji Godrej dealt with personal tragedy and many disappointments before finding his true calling - making complex mechanisms for locks. He was an inventor, who looked up to nationalist leaders like Dadabhai Naoroji, Gopal Krishna Gokhale, Lokmanya Tilak and Mahatma Gandhi. Infuriated by India's impoverishment at the hands of the British, the call to action of the Swadeshi Movement resonated deeply with him. After successfully launching businesses in locks, safes, and soaps; his agile mind never ceased to look for new products to prove that 'Made in India' quality could not only meet, but exceed world class standards.
Pirojsha Burjorji Godrej was Ardeshir's younger brother, who had a penchant for numbers, and shared the same nationalist ideals as his sibling. He expanded the business into steel furniture, typewriters, refrigerators, forklift trucks, trucks and machine tools. Meticulous about quality, customer satisfaction and worker's welfare, his most notable achievement was the transformation of the tiny hamlet of Vikhroli (a suburb in Mumbai) into a thriving industrial township, renamed Pirojshanagar after his death in 1972.
Send as free online greeting card
Email a Friend
Manage Wishlist