Baluchari Silk, the queen of Bengal's textiles, dominates the textile industry with its luster, sensuousness and glamour. There exists a strong conflict of interest between art and industry. While any art tries to cater to the aesthetics; profit oriented industry ignores aesthetics for more money. The Baluchari industry of Bishnupur is a rare exception to this universal truth. Here art enhances the profit margins and the basic necessity of wrapping one's body transforms into lovely costumes of our culture. It only needs a positive attitude and dedication from both the Government of West Bengal and the common Bengalese towards this glorious tradition, so that the ancient Baluchari craft can keep pace with the current age. This book is the extract of the doctoral thesis of the author (under the supervision of Professor Ranjan Basu, University of Calcutta). It analyses the strength, weakness, opportunities and challenges of the Baluchari silk Industry.
Dr. Sarada Mandal is the Head and Associate Professor of Department of Geography of Prabhu Jagatbandhu College. She is one of the life members of INCA (Indian National Cartographic Association), Geographical Society of India and Indian Meteorological Society (Kolkata Chapter). She has developed around twenty e-content in YouTube for students till date. She is a regular blogger in reputed webzines and has written one popular text book on Environmental Hazard for undergraduate level and one study module-book for DDE, Rabindrabharati University. She has contributed another twenty five articles and chapters to books and journals and has been awarded by Bangiya Bijnan Parishad with Amaleshchandra Talukdar Memorial Medal for scientific writing. Bombay IIT has awarded her with appreciation letter for outstanding contribution for ICT based teaching learning under NMEICT Spoken Tutorial Project. Apart from this, her two articles have been published in Anandabazar Patrika editorial column.
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