2024 is an election year worldwide, with more than 60 countries holding elections. Among these nations, India stands out as the largest democracy, and this global context inspired this book's creation. As we witness the dynamic interplay between digital media and political landscapes, understanding India's experience becomes crucial.
In the rapidly evolving landscape of modern politics, social media has emerged as a powerful tool that transcends traditional communication and engagement methods. "Beyond the Ballot Box: Social Media's Role in Indian Politics" delves into this transformative shift, examining how digital platforms have reshaped political discourse, campaigning, and civic participation in one of the world's largest democracies.
The genesis of this book lies in recognising a critical need to understand the multifaceted impact of social media on Indian politics. From urban centres to rural heartlands, the digital revolution has touched every corner of India, bringing unprecedented opportunities and significant challenges. This book aims to comprehensively analyse these dynamics, offering insights into how social media influences political processes and the implications for the future of democracy in India.
The chapters explore various themes, including grassroots mobilization, regulatory frameworks, ethical considerations, and the future of political communication. The chapters highlight the role of social media in amplifying voices, mobilizing movements, and shaping public opinion. At the same time, the darker aspects, such as the digital divide, misinformation, and the ethical dilemmas posed by emerging technologies, are discussed.
The impact of social media on Indian politics is a subject that is as complex as it is fascinating. The diverse perspectives aim to provide a holistic view of the digital political landscape in India.
This book will cater for a broad audience. For political scientists and communication scholars, it offers theoretical frameworks and empirical data contributing to understanding digital political communication. For policymakers and regulators, it provides insights into the challenges and opportunities presented by social media, along with recommendations for fostering a more inclusive and ethical digital ecosystem. For activists and practitioners, it highlights successful case studies and practical strategies for leveraging social media in political campaigns and civic engagement.
The author sincerely thanks the numerous individuals and organizations who contributed to this book. Their expertise, experiences, and perspectives have been invaluable in shaping the content and ensuring its relevance and rigour. We also express our gratitude to the readers who embark on this journey with us, exploring the intricate interplay between social media and politics in India.
The author is deeply grateful to his wife, Padmavathi, and daughter, Sindhuri Aparna, for their unwavering support and encouragement throughout this journey. Their love, patience, and belief made this book possible.
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