Piyush has been named The Most Influential Man in Indian Advertising ten years in a row by the Economic Times. In 2000, the Ad Club of Mumbai voted his commercial for the adhesive brand Fevikwik The Commercial of the Century, and his work on Cadbury as The Campaign of the Century. He was voted Asia's Creative Person of the Year at the Media Asia Awards 2002. He is the only Indian to have won a double gold at Cannes and a triple Grand Prize at the London International Awards. Ogilvy India has won over fifty lions at Cannes under his leadership. In 2002, he won India's first-ever Silver Pencil at The One Show Awards and was named the president of the jury for Outdoor & Press and Film at the Cannes Lion International Advertising Festival, 2004, which was a first for an Asian. In 2007, Piyush was inducted into the Hall of Fame by the Communication Arts Guild. In 2009, the New York Advertising Festival presented Piyush the prestigious Creative Achievement Award. He was awarded the Lifetime Achievement Award in 2010 by the Advertising Agencies Association of India. He became the only Indian to get the Lifetime Achievement at the CLIO Awards, New York, in 2012.
If you have a passion for the art and the ability of communication or anything related, start digging into this book for great ideas. Piyushji has written his book in a laid-back, informative manner, filled with examples of powerful and effective creative briefs. My knowledge and experience in this line being questionable, I found myself drawn to the subject almost trance- like that is how easy and enjoyable the read was. Entertaining, with stories about his experiences in the industry-no heavy academic theory-it is about how society is becoming smarter and how our brain is evolving to prepare us for the future.
Those just getting into the business will find a step-by-step guide in here to every aspect of advertising. For those already in this line, the book will not only make you laugh and cry, but help you pick up tips and reminders that may make you an even better creative professional. It is a vivid memoir of Piyush Pandey, which, you will concur in time, is a gem meant to be placed on the Ogilvy bookshelf.
The voice that rang through the house belonged to my father; the target audience was my mother. The verse was created spontaneously, provoked by my sister asking my mother if the tea was cooked. Cooked tea? Sounds strange? My father didn't correct my sister, choosing to go with the flow. Each morning in Jaipur was equally magical, as my father almost serenaded my mother with poetry made up on the spur of the moment, in response to something he had just seen or heard. This morning, the inspiration was my sister's use of the word 'cooked' with 'tea'. It could have been anything else, like birdsong, the weather, smells from the kitchen, the colour of the sky, or the pattering of rain.
This is how the day began for my eight siblings and me. My father's daily dose of childish, impulsive and entertaining verse was our wake-up call. Compare this to the jarring sound of the modern-day alarm clock, and I'll take the cooked tea any day.
Book's Contents and Sample Pages
Hindu (907)
Agriculture (121)
Ancient (1082)
Archaeology (755)
Architecture (550)
Art & Culture (907)
Biography (706)
Buddhist (522)
Cookery (169)
Emperor & Queen (531)
Islam (221)
Jainism (307)
Literary (848)
Mahatma Gandhi (366)
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