Today there is an ever-expanding amount of choices for consumers. An emerging branch of food supplements, called nutricueticals, have made their pres-ence felt in both the media and in the market. Nutriceuticals is a term used to describe nutrients that are demonstrating medicinal qualities. Examples would be Gingko Biloba, which in and among other things helps increase blood flow to the brain. Sales of this category of herbal and nutritional supple-ments has more than doubled in the past 4 years in the United States alone. The average consumer, however, usually does not have enough information to determine which products are really helpful and which are only hype. Adding to the problem of the public's quest for information is the Internet. Many people hope to read about a nutritional supplement on-line as a way of gathering information. The problem is that many websites are owned by vitamin or herb companies. There-fore the information they present may be biased in favor of the benefits as opposed to discussing the risks of their products. Since herbs and food supplements are a property of, public domain, most pharmaceutical 'companies prefer to put their research dollar into developing synthetic or laboratory cre-ated drugs, not herbs. This is due to the fact that drug compa-nies will spend upwards of 800 million dollars to bring a new drug to Market.
Dr. Marie Miczak is a certified nutritional consultant and member of the American College of Clinical Pharmacology. She has authored many books on natural health and healing such as "Nature's Weeds, Native Medicine, Native American Herbal- Secrets".
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