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The Sona Story: The Textile to Tech Journey of Chettiar Industrialist C. Valliappa

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Specifications
Publisher: Bloomsbury Publishing India Pvt. Ltd
Author Chitra Narayan
Language: English
Pages: 149
Cover: PAPERBACK
8.5x5.5 inch
Weight 210 gm
Edition: 2025
ISBN: 9789361317453
HCF518
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Ships in 1-3 days
Returns and Exchanges accepted within 7 days
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Easy Returns
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Return within 7 days of
order delivery.See T&Cs
1M+ Customers
1M+ Customers
Serving more than a
million customers worldwide.
25+ Years in Business
25+ Years in Business
A trustworthy name in Indian
art, fashion and literature.
Book Description
About the Book
Trace the history of any old industrialist family in India and the origins inevitably lie in textiles. It was no different for C. Valliappa, whose grandfather was known as the Textile King of the South. Valliappa inherited both the textile tradition and the Gandhian values of his forebear. But in the late iggos, labour unrest and a combination of unfortunate events resulted in the sinking of fortunes. In a remarkable story of reinvention, Valliappa pulled himself up and pivoted to IT. Sona Towers set up by Valliappa in Bengaluru in the 1980s was the birthplace of not only India's IT industry but also the headquarters of its telecom and consumer revolutions. It was here that Texas Instruments, VSNL and Titan established their initial offices. An exceptional man, at 75. when most people retire, Valliappa ventured into real estate, building over a thousand homes. The Sona Story details Valliappa's extraordinary business and personal journey and Indian IT's flag-off days. With 24 pages of behind-the-scenes photographs, it also takes you into the fascinating history of the Chettiar community, bringing to you an account of a man who broke from tradition while staying deeply connected to his roots, a true entrepreneur, C. Valliappa.

Foreword
Until recently, there were very few business biographies being published in India. Thankfully, that trend has changed, and of late, there have been quite a few books chronicling the lives of entrepreneurs, businessmen and businesswomen who have had a hand in shaping India's extraordinary growth as a nation. If India's economy expanded at a commendable rate of 6.7 per cent in 2024, even amid challenging external conditions, a large part is due to the sterling role played by our mid-sized organisations. At least 29 per cent of India's GDP comes from mid-sized entities, which have become the backbone of our economy. A lot of the work done by the low-profile family-owned groups in this sector, especially those from south India, has gone undocumented. It is for this reason that The Sona Story: The Textile to Tech Journey of Chettiar Industrialist C. Valliappa is an important book. Not only does it chronicle the extraordinary life of a man I have had the pleasure of knowing, it also highlights the challenges of doing business in India, as well as the excellent opportunities open to intrepid entrepreneurs to seize upon in the country. The book captures his story - one of perseverance, resilience and boundless faith - vividly. His trajectory from textiles to technology reflects not just his adaptability but also a vision to embrace change. His ability to reinvent himself in the face of adversity, whether by overcoming personal health challenges or by navigating business downturns, is inspirational.

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