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South Indian Customs

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Specifications
Publisher: Shubhi Publications, Gurgaon
Author P. V. Jagadisa Ayyar
Language: English
Pages: 189
Cover: HARDCOVER
9.5x6.5 inch
Weight 470 gm
Edition: 2025
HBQ976
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Serving more than a
million customers worldwide.
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Book Description
About the Book
South Indian customs refer to the cultural region typically covering the South Indian states of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana. The idea of South India is closely linked to the Dravidian ethnic and linguistic identity and therefore it can also refer to groups in central India, such as the Gondi and the Kui. Similar to India it is difficult to define a common essence of South Indian culture. That being some common threads include the eternal universe through the celebration of the beauty of the body and femininity. It is exemplified through its dance, clothing, and sculptures.

Preface
Nor even a single one of the Hindu customs, however unimportant and simple, is without a religious basis or principle behind it. Therefore, the Hindus hold that their customs and usages are inviolable, though they appear to be meaningless and unintelligible at the present moment. Essentially religious, the customs and usages prevalent in the land are, in the opinion of the 'Hindus', 'as sacred as religion itself.

Not one ceremony or observation but has to be blessed by a few Brahmans and on every marriage occasion the bridal pair are to be blessed not by a few but by every one of the villagers or by at least as many as could be secured. A special meeting is convened of the villagers and relatives on the last day of the marriage and other auspicious ceremonies for the purpose and the occasion is styled Asirvatham or Blessing. This fact shows the recognition of the cumulative and individual thought force of people that could bring about marvellous results in this material world of ours. There is also another force recognized by the Hindus and that is the force of human emotions. This also when properly cultivated, controlled and made use of, could bring about tangible physical results.

Foreword
I Have great pleasure in introducing to the public this book on South Indian Customs by Mr. P. V. Jagadisa Iyer. He is already well known to fame as the author of various works explaining many aspects of South Indian life, custom and tradition. His reconstructions of the past and his interpretations of the present have not a mere academic value but a practical value. They are a stimulus to our taking an intelligent interest in our customs and institutions. Such a stimulus is the best means of preserving the spirit of such customs and institutions and thereby making the society self-conscious, united, purposive, prosperous and progressive.

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