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How I Almost Blew it (Incredible Lessons from India’s Most Successful Digital Entrepreneurs)

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Specifications
Publisher: Westland Books
Author Siddharth Rao
Language: English
Pages: 298
Cover: PAPERBACK
8.5x5.5 inch
Weight 270 gm
Edition: 2024
ISBN: 9789360456719
HBM030
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Easy Returns
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Return within 7 days of
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1M+ Customers
1M+ Customers
Serving more than a
million customers worldwide.
25+ Years in Business
25+ Years in Business
A trustworthy name in Indian
art, fashion and literature.
Book Description
About the Book
There's never been a better time to be an entrepreneur. The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.

But, for every new venture that made it, there are numerous others that didn't. The untold story of the successes is that every one of them almost didn't make it. Each one had a near-death experience, almost shut down, almost sold itself too short-in short, almost 'blew it'.

How I Almost Blew It talks to some of India's biggest entrepreneurs-Sanjeev Bikhchandani (Info Edge and Naukri.com). Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato). Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery). Girish Mathrubootham (Freshworks) and others-to tell stories that shock, reveal and inspire. Quick thinking, astute decision-making and-occasionally-sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons.

About the Author
Sidharth Rao. Serial entrepreneur. Business builder. Angel investor. Author. Sidharth's journey as an entrepreneur and founder began at age nineteen. A college dropout, he co-founded Webchutney with his partner Sudesh in 1999. As CEO, he led Webchutney to become India's most successful and award-winning digital creative agency, being ranked India's #1 digital agency for eight years by The Economic Times' Brand Equity. In 2013, Webchutney was acquired by the Dentsu Group, one of the largest agency networks globally. Webchutney was the most-awarded Indian agency at the Cannes Lions International Festival of Creativity in 2019 and 2021. In 2022, Dentsu Webchutney was named Cannes Lions Global Agency of the Year, a first for any Indian agency ever. Sidharth served as Group CEO of Dentsu McGarryBowen before moving on to start Punt Partners, a marketing technology company with Madhu Sudhan. He was also a proud member of the global digital advisory board at Unilever and served on the jury of some of the most celebrated advertising festivals in India and around the globe. An active angel investor in several internet companies, he also incubated Network play, a brand ad network which was acquired by Bertelsmann AG. On 21 April 2023, Sidharth passed away at his farmhouse in Karjat aged forty-three. He is survived by his wife Shweta and his parents. How I Almost Blew It is his first book.

Foreword
Sidharth breezed into MakeMyTrip's office in 2001, with his trademark gold chain and open shirt setting the tone for how internet marketing would evolve in India over the next decade. Sid and his team invented viral marketing, and in its earlier days, the MakeMyTrip brand was largely defined by the work they did for us. In just twenty years Sid has founded and sold a company, been the CEO of a large agency, won multiple awards and judged a few more, written a bestseller and even built a farm. A few decades of work in just two!

I've known Sid now for more than twenty years, and he is among the handful of very, very close personal friends I have made in my professional life. We've had long chats at Toto's in Bombay and TCs in Delhi about work, books, investing and Jaggu Dada's latest utterances. Our running joke was that most companies we co-invested in went under, so to save the founder, one of us should say no to investing. Over the years, Sid has hosted me and many other friends and colleagues at his pad in Bandra. Each evening with Sid was special. I was happiest when Shweta and Sid told me they were seeing each other and I continued to enjoy their hospitality, along with their brood of dogs and cats.

Introduction
As the internet celebrates twenty-five years of being publicly available next year, there's never been a better time to be an entrepreneur. With more opportunities, a large amount of capital, an unprecedented scale of internet users, lower costs and a more level playing field than ever before, the Indian digital ecosystem is exploding. Fortunately, I have had the privilege of a ringside view of the industry from the beginning.

Much like dungarees, the internet has been in and out of fashion at least three times in the last two decades. Each time, it suffered because of excesses from investors, markets and entrepreneurs. The first one, in 1994, was rightfully called the dot-com bubble. After slowly recovering over eight years from 2001 to 2008, the second internet wave was sweeping the world again when it was stopped dead in its tracks by the Lehman Brothers' bankruptcy in 2008. The third moment, in 2016, mostly impacted India.

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