The Seed Industry refers to the production, processing and marketing of the basic agricultural input seed. This Industry encompasses suppliers, farmers, traders, processors, wholesalers and retailers, and all the institutions and arrangements that affect and coordinate the various stages of the supply chain of the seed. The need to look at the problems and issues in agriculture as part of a larger chain rather than as a separate activity or sector is increasingly felt by all those involved in studying this Industry. Such way of looking at Seed Industry as part of a much larger entity is particularly important in the context of new competitive and globally integrating environment and changing nature of the markets. Present study deals with the macro business environment, both national and international, structure and strategies and dynamics of Indian Seed Industry with special reference to the budding new technology-Biotechnology.
The use of biotechnological techniques for producing transgenic plants (Genetically Modified Crops or Genetically Modified Organisms, acronym: GMC or GMO) results in the transfer of desirable traits across the species barrier. This has led worldwide debate on a range of ethical, moral, and social considerations associated with the risks and benefits of this technique to humans and our environment. The world has virtually become a battleground involving scientists, politicians, policy-makers, journalist, industry representatives, farmers, and consumers with a polarization of society into proponents or opponents of biotechnology. However, it is equally true that the achievements of the Green Revolution are proving insufficient to increase productivity and counter negative externalities of Green Revolution. Biotechnological interventions can play a vital role by not only increasing crop productivity but also taking care of the increasing threat of biotic and abiotic stresses on crop plants.
This study hopes to go in the way of integrating management discipline with the biotechnology by bringing down an ongoing technology based phenomenon which is reshaping the Indian Seed Industry by introducing new product choice.
Chapter one maps the seed industry both at global and local settings. Structure of existing format of Indian seed industry is to be discussed with reference to economic, political and technological environments. It gives the broad introduction and outline of the growth and development of Indian seed industry, present state of public and private sector, and an outline of the business environment scenario and changing trends. In addition, an attempt has been made to provide a brief introduction to the phenomenon of technology transition.
The diverse knowledge streams, the actors and drivers of technology transition are to be discussed in chapter two which is based on theme based review of literature. The chapter provides an overview of conceptual framework drawing from a range of disciplines. An attempt is made to bring the scientific literature on biotechnology and the knowledge on the business environment in which it is taking place together. In this way, both the insights of scientific literature on the technical aspects of the biotechnology and information on the state of the industry will not only be seen together but also be made to mutually illuminate Basic aspects of the question of study-research and development, science, technology, new product development-will be interrogated against the backdrop of the fast changing business environment. In other words, the question of biotechnology in the Seed Industry will neither be left to a 'scientistic' approach ignorant of its social consequences or business/marketing practicalities nor be treated from a narrowly understood perspective of business oblivious of the nature and possibilities of the technological innovation involved. Research Gaps evolved as upshot of review of literature leads to formulation of research questions, hypotheses and research objectives which have been investigated in the study.
In view of the new technology i.e. Biotechnology and its ramification on the seed industry, there was a necessity to design new frame of methodology for pursuing this study because the nature of the actors and drivers of the seed industry and their dependency on many streams of knowledge required a new approach of investigation. The step by step evolution and synthesis of research process and research framework for hypotheses testing and research objectives are explained in chapter three Chapter four attempts to interpret data and finding from one set was triangulated with other to bring out facts. Being an ongoing phenomenon, it was necessary to understand the forces which are the cause of technology transition occurring in the Indian Seed Industry. Triangulation gives the flexibility of interpreting archival data and primary data.
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