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Books > Philosophy > Philosophers > MEDIA ETHICS: Veda to Gandhi and Beyond
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MEDIA ETHICS: Veda to Gandhi and Beyond
MEDIA ETHICS: Veda to Gandhi and Beyond
Description
About the Book

This is a comprehensive book on the subject. It relates ethical thought from Veda to Gandhi to modern day media. Emphasizing that the current standard is self-regulation, it deals with not only ethics of print journalism and broadcast media but also of the Internet, public relations and advertising. It also throws light on the institutional mechanisms such as the press or media councils and Ombudsman. Professionals, policymakers, students and the users of media will find this volume interesting as well as useful

About the Author

K.M. Shrivastava, a media professional and presently Professor-in-charge of Eastern India campus of Indian Institute of Mass Communication (IIMC) at Dhenkanal (Orissa) is into academics since 1985. He has been a member of International association of Media and Communication research (IAMCR). Shri Shrivastava has written several books on media, which include "News Reporting and Editing", "Radio and TV Journalism", "Media Issues"and"Media towards 21st Century".

CONTENTS

1The Concept of Ethics1
2Freedom and Responsibility30
3Councils and Ombudsmen60
4Codes and Canons of Journalism83
5Indian Press Council and Codes131
6Broadcasting169
7Internet215
8Public Relations240
9Advertising268
Further Readings300
Postscript303

MEDIA ETHICS: Veda to Gandhi and Beyond

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Item Code:
IDH025
Cover:
Paperback
Edition:
2005
ISBN:
8123012357
Language:
English
Size:
8.5" X 5.4"
Pages:
309
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$16.50
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About the Book

This is a comprehensive book on the subject. It relates ethical thought from Veda to Gandhi to modern day media. Emphasizing that the current standard is self-regulation, it deals with not only ethics of print journalism and broadcast media but also of the Internet, public relations and advertising. It also throws light on the institutional mechanisms such as the press or media councils and Ombudsman. Professionals, policymakers, students and the users of media will find this volume interesting as well as useful

About the Author

K.M. Shrivastava, a media professional and presently Professor-in-charge of Eastern India campus of Indian Institute of Mass Communication (IIMC) at Dhenkanal (Orissa) is into academics since 1985. He has been a member of International association of Media and Communication research (IAMCR). Shri Shrivastava has written several books on media, which include "News Reporting and Editing", "Radio and TV Journalism", "Media Issues"and"Media towards 21st Century".

CONTENTS

1The Concept of Ethics1
2Freedom and Responsibility30
3Councils and Ombudsmen60
4Codes and Canons of Journalism83
5Indian Press Council and Codes131
6Broadcasting169
7Internet215
8Public Relations240
9Advertising268
Further Readings300
Postscript303
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