This is a comprehensive book on the subject. It relates ethical thought from Veda to Gandhi to modern day media. Emphasizing that the current standard is self-regulation, it deals with not only ethics of print journalism and broadcast media but also of the Internet, public relations and advertising. It also throws light on the institutional mechanisms such as the press or media councils and Ombudsman. Professionals, policymakers, students and the users of media will find this volume interesting as well as useful
About the Author
K.M. Shrivastava, a media professional and presently Professor-in-charge of Eastern India campus of Indian Institute of Mass Communication (IIMC) at Dhenkanal (Orissa) is into academics since 1985. He has been a member of International association of Media and Communication research (IAMCR). Shri Shrivastava has written several books on media, which include "News Reporting and Editing", "Radio and TV Journalism", "Media Issues"and"Media towards 21st Century".
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