Design: The Indian Context (Learning the Historical Rationale of the Indian Design Idiom)

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Item Code: NAG549
Author: H Kumar Vyas
Publisher: National Institute of Design, Ahmedabad
Language: English
Edition: 2000
ISBN: 8186199381
Pages: 69 (Throughout B/W Illustrations)
Cover: Paperback
Other Details 10 inch X 7 inch
Weight 180 gm
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About the Author

H Kumar Vyas has had a long and fruitful association with the National Institute of Design (NID) spanning a period of thirty years. He had his early training as an industrial designer at the Central School of Art and Design, in Britain, where he subsequently worked as a professional designer for over five years. Prof. Vyas joined the NID in 1962 to start its Faculty of Industrial Design and to commence programmes directed towards training the first cadre of Indian Industrial designers.

Since 1977 Prof. Vyas has been actively engaged in acquainting those he terms as 'non-designers' with the concepts of design and design thinking. The Training Kit Design and Environment specially prepared for this purpose comprises an introductory manual and a series of short films which incidentally have been telecast on the National Educational Programme.

The last position Prof. Vyas held at the NID was as Professor, Design Research Chair. The present book is the outcome of one of the projects completed during this period.



  A Guideline for the Teacher  
  A Discussion on the Indian Context  
Part 1   9
1 History and the Concept of Time 10
2 Thoughts on Design History 13
3 Design Ability and the Design Process 15
4 The Indian Perception of Design 26
5 Arts and Crafts: the European Century 30
6 The Unified Concept 34
Part 2 An Assignment to be attempted by the Students 39
1 The Preamble 40
2 The Assignment 42
3 Method of Working on the Assignment 46
Part 3 Students' Solutions to the Assignment 48
1 Poster Campaign on Drinking Water (Rural Audience) 49
2 Poster Campaign on Drinking Water (Urban Audience) 52
3 Garment for a Specific Function 54
4 Device to Teach the English Alphabet to a Primary School Child 56
5 Seating Device for the Indian Posture 58
6 TV Commercial Offering a Pain-Relieving Medicine to a Rural Audience 60
7 Communal Tea Making Device with Containers to  
  Drink Tea the Traditional Indian Way 62
  Post-course Resume of Students' Perceptions of Indianness in Design 64
  Appendix 1 65
  Appendix 2 69


Sample Pages

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